VIP sexual ads
It it interesting to state that porn advertising tends to be used by luxuous brands more than fast moving consuming goods brands.... you can find very sexual campaigns in luxuous brands companies that try to make the difference betting on sex in ads. Most of them are censured and controversies like big brands campaigns of Calvin Klein, Dolce & Gabbana, Versace etc...
So, what?? firstable that porno apology in advertising is frequent, very frequent in apparels and Vip brands. Inspiring on our society, they promote sex at the same time that they introduce their brand values and products....other thing interesting to state is the growing of gonzo style and exhibitionism. From Brands that concentrate their marketing plan on this style to new ones that have any doubt to show hard sex on their ads
Therefore, in one side, we have got sophisticated campaigns using sex with subtility in their advertisments ( straight and gay), and, in other side, campaigns that are concentrated on sex: sex is the hard core of the ad and there is almost no creativity. So, generally speaking, we can say that yes we have each days, more and more sex in ads, soft or hard sex, to impact and arouse noise, buzz on the brand.