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The internet improves the efficacy of the escorts and escort agencies advertisements.

In spite of the loss of effectiveness into writing advertisements related to the escort sector, the online advertisements has seen a steady growth in Spain; about 13'9% in the first semester of 2011, as confirmed the Alexa's data.

For the escorts and the escorts agencies, the Internet improves the efficacy of the marketing strategies and obtains return on investment much more higher than other media. The customers that look for escorts contacts, nowadays they usually find them from a website.

This support offers the attention to 24'3 millions of internet surfers ( data from red.es) and it is the only one that allows interact with them in real-time. This is the direct channel between escort services customers and escorts advertisers. So, in the moment to see the ad in any web, the customer obtains the characteristics of any escort, as his availability, his location, etc. He just has to take the phone and make a call to make an appointment. In addition the received calls have more quality. In the same way, escorts could improve their profile, change their availability in real-time. So, for this reason online ads are better than newspaper ads, which publishes once a week without the possibility of making a correction, upgrade, etc.

Furthermore on online escorts advertisements, is becoming more frequent to measure the number of clicks in the ad (immediate active response). Like this the results can be measured with so much precision from your escort ads, knowing how much times your escort has been seen, how much times your photos have been seen and with it correct and improve at the same moment, if it is required.

Moreover, advertising your escort ad on the Internet, will bring you an extensive coverage because the customers could see your adverts from any city or town as Barcelona, Madrid,Valencia or in the rest of Europe. There are no limits compared to the press, so, if I am looking for business men that are expending some time travelling here or anyone that knows how does the Internet works, the online advertisements are the best way to promote this kind of service.



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In this time of crisis that we have been dragging, and with the great fall that the tax collection has suffered, which has caused debates on the sustainability of our pension system and its reform, the financing deficit of the autonomous communities and municipalities have derived in an asphyxiating fiscal pressure. Thus, the debate on the legalization of prostitution.

To illustrate the situation better, we will see the numbers that the prostitution sector manages. The estimated amount of this is 3.500 million euros per year, which represents 0.35% of the national GDP. To give you an idea, this supposes a volume similar to the footwear industry in Spain or to the contribution of the city of Malaga.

Have in mind that in Spain there are about 100,000 escorts, although only 20% of these escorts girls are Spanish. It is estimated that 39% of Spaniards have paid for having sex ever, with an average annual expenditure of 1,530 euros. That is, we spend much more on sex than on car insurance, buying fruit or vegetables. The 66% of the escorts girls practice in a brothel, to compare with the remaining 33%, that does it in the street.

To end with this battery of data, only 5% are luxury escorts. Now is when the question arises, should we regulate the sector? This is one of the largest money movements in the country, which could contribute to the desired increase in tax collection.

Why is it legal to sell tobacco if it generates thousands of deaths and illnesses a year, spending millions of euros on campaigns to stop smoking and generates a huge expenditure on public health? The tax reason seems enough to allow it to be legal to smoke. Now we come to see, briefly, the Dutch model, where prostitution was legalized in the year 2000 and already have extensive experience.

In the Netherlands, the sector moves the 2,500 million euros, that is to say to 0.4% of the GDP, surpassing to the mythical Dutch cheese sector. The legalization of prostitution was coming at the same time than laws against sexual abuse and protection of minors. Prostitution has been banned on the streets and can only be done in rooms equipped for this purpose, each escort girl has to pay for private health insurance, like any Dutch worker. As taxes are paid for this activity, the system is controlled through a licensing system, and final regulation is given to the cities. At the sametime than this legalization, any means of sexual exploitation is considered an offense punishable by imprisonment and the legal age for engaging in prostitution was raised from 18 to 21.

Clubs, escorts girls' agencies, X rooms, couples bars, or prostitution in private homes are allowed and regulated by a licensing system, and only in 13 Dutch cities are the famous showcases allowed, such as the famous of the Red Light district of Amsterdam.

Any companion has the right for social and health care and even to participate in a program of social reintegration for those who want to abandon prostitution, and municipalities are obliged to guarantee these rights as issuers of the corresponding licenses.

With all these data and comparing the two models, you can see the similarity of figures between countries, but while in Holland they contribute as another sector and are protected by law, having the right to social benefits and pensions, in Spain, escorts and prostitutes are left in the helplessness and at the mercy of mafias and sexual exploiters.

For all this, it would be useful to reflect deeply on whether the legalization of the sector is more convenient for all. .