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HOREQ Madrid

The Professional Salon for the hospitality and tourism industry is well-known as HOREQ. It  takes place in January - usually between 20th, 2016 and January 30th, 2016 in the city of Madrid. This event is addressed to professionals from that sector. These sectors are characterized by the following:

  • TecnHoreq: Technology and Know-How
  • Building: Equipment and Facilities for the Establishment
  • MaquinÁrea: Equipment for Kitchen and Catering and Vending
  • Comfort Area: Design, Interior Design and Decoration
  • MenajeHoreq: Textile, Household & Accessories
  • CleanHoreq: Hygiene and Cleaning
  • Food & Drinks: Food and Beverages; Media. 

It will be aimed at any professional who can be interested in hostelry, catering, dealers, franchises, bars, catering and cafeteria.

The salon will attract many visitors to Madrid. Therefore, it will create a great opportunity for many sectors such as the leisure sector. Involving our directory of escorts, there will surely be an opportunity to enjoy our escorts Madrid. Those professional clients from that salon will enjoy sex and relax when they finish the various days on the stand.

On the other hand, this is also a great opportunity for professionals in the hostelry sector. To get this opportunity, it will be interesting to design a good stand; a stand that can be focused on fulfilling these objectives. For example, search for business collaborations with other companies.

Considering the type of the audience, it is advisable to check professional guidelines and specific targets for this public act. One way to get known will be announced to customers the company's presence in the HOREQ salon. The same happens for products to be presented at the event, they may previously announce those products to afterwards present them at the stand during the event. Thus, an attraction for visitors and customers attending HOREQ will be created. They have to bear in mind that the material available should last 3 days on the stand of the event, in order to avoid negative surprises. It will be important to prepare the stand as soon as possible, and avoid unexpected matters and to make last minute changes. To meet the objectives properly, the professional must fulfill his appointment schedule, leaving no time before the salon starts because their image is at risk, perform the correct actions both in commercial and marketing, make the media share who will visit the salon.

After the salon is finished, it will be important to take stock of everything achieved in HOREQ. Measure the results, although this may take some time and it may not get achieve at that moment. But within about 6 months this can make obtain the expected results. It is important to keep track of new customers, deals and collaborations achieved.

A last thing they should do is to pay attention to the balance of advertising, promotion and press kit. Finally, reserve a place in the 2017 edition of HOREQ Madrid, thus not having to worry about any reservations later.



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In this time of crisis that we have been dragging, and with the great fall that the tax collection has suffered, which has caused debates on the sustainability of our pension system and its reform, the financing deficit of the autonomous communities and municipalities have derived in an asphyxiating fiscal pressure. Thus, the debate on the legalization of prostitution.

To illustrate the situation better, we will see the numbers that the prostitution sector manages. The estimated amount of this is 3.500 million euros per year, which represents 0.35% of the national GDP. To give you an idea, this supposes a volume similar to the footwear industry in Spain or to the contribution of the city of Malaga.

Have in mind that in Spain there are about 100,000 escorts, although only 20% of these escorts girls are Spanish. It is estimated that 39% of Spaniards have paid for having sex ever, with an average annual expenditure of 1,530 euros. That is, we spend much more on sex than on car insurance, buying fruit or vegetables. The 66% of the escorts girls practice in a brothel, to compare with the remaining 33%, that does it in the street.

To end with this battery of data, only 5% are luxury escorts. Now is when the question arises, should we regulate the sector? This is one of the largest money movements in the country, which could contribute to the desired increase in tax collection.

Why is it legal to sell tobacco if it generates thousands of deaths and illnesses a year, spending millions of euros on campaigns to stop smoking and generates a huge expenditure on public health? The tax reason seems enough to allow it to be legal to smoke. Now we come to see, briefly, the Dutch model, where prostitution was legalized in the year 2000 and already have extensive experience.

In the Netherlands, the sector moves the 2,500 million euros, that is to say to 0.4% of the GDP, surpassing to the mythical Dutch cheese sector. The legalization of prostitution was coming at the same time than laws against sexual abuse and protection of minors. Prostitution has been banned on the streets and can only be done in rooms equipped for this purpose, each escort girl has to pay for private health insurance, like any Dutch worker. As taxes are paid for this activity, the system is controlled through a licensing system, and final regulation is given to the cities. At the sametime than this legalization, any means of sexual exploitation is considered an offense punishable by imprisonment and the legal age for engaging in prostitution was raised from 18 to 21.

Clubs, escorts girls' agencies, X rooms, couples bars, or prostitution in private homes are allowed and regulated by a licensing system, and only in 13 Dutch cities are the famous showcases allowed, such as the famous of the Red Light district of Amsterdam.

Any companion has the right for social and health care and even to participate in a program of social reintegration for those who want to abandon prostitution, and municipalities are obliged to guarantee these rights as issuers of the corresponding licenses.

With all these data and comparing the two models, you can see the similarity of figures between countries, but while in Holland they contribute as another sector and are protected by law, having the right to social benefits and pensions, in Spain, escorts and prostitutes are left in the helplessness and at the mercy of mafias and sexual exploiters.

For all this, it would be useful to reflect deeply on whether the legalization of the sector is more convenient for all. .